Saturday, August 22, 2009

Glug Baby: A Baby Brand to Last? (Hope So.)


There is an absurd amount of baby clothing out there, to be sure. Anything you can dream of, pint-sized for baby.


But there are two enormous problems:


1. Much of the babyware out there is ridiculous for a kid. Hang on, let me finish fastening these 10,000 buttons, and opps, quick diaper change, ok 10,000 buttons again, oops the outfit doesn't fit anymore because it is TEN YEARS LATER.


2. Everything that is cute is made by completely different labels, sold in completely different places. There are very, very few brands that have made it from making shirts in the basement to Oprah's favorite things.


The answer? Maybe, just maybe I found it:


Glug Baby of San Francisco. Comfy, practical clothes. Stylish and hip. And my favorite: NO BUTTONS! Sold at boutiques, both storefront and online. (Glug: please, please sell your stuff through your site. So. Much. Easier.)